how artsy types think commercial things are so unworthy of attention just because they make money, but then have no business sense themselves to make their own work monetarily successful, because they have no sense of compromise or meeting the needs of a market.  i get not liking commercial things, but understand that the marketplace is a thing.  if you don't want to participate, then fine, do your own thing.  but don't expect the rewards of a thing whose workings you don't even respect.